Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area. Personalise your profile with photos, offers, posts, and more.
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Free
Create a Business Profile at no cost
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Easy
Manage your profile from Search and Maps
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Personalised
Add hours, photos, posts and more
Take charge of your first impression
Highlight essential info and show what makes your business unique, right on your Business Profile.
Add essential info
Add information like your phone number, operating hours, and health and safety measures, so customers know what to expect.
Share photos, your logo, and more
Show your business’s personality with photos, a cover image, your logo, and more to stand out to customers.
Show who you are
Add attributes like women-owned so people can learn more about your business.



Add essential info
Add information like your phone number, operating hours, and health and safety measures, so customers know what to expect.
Share photos, your logo, and more
Show your business’s personality with photos, a cover image, your logo, and more to stand out to customers.
Show who you are
Add attributes like women-owned so people can learn more about your business.
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Easily connect with customers
Update customers with the latest via posts, offers, direct messaging and more.
Create posts, offers, and events
Add posts to your Business Profile to promote special offers, events and updates to keep customers in the loop.
Respond to reviews
Reply to public customer reviews to build trust with new and returning customers.
Post answers to frequently asked questions
List helpful business info upfront and save time by posting answers to common questions. Even let customers answer questions, too.



Create posts, offers, and events
Add posts to your Business Profile to promote special offers, events and updates to keep customers in the loop.
Respond to reviews
Reply to public customer reviews to build trust with new and returning customers.
Post answers to frequently asked questions
List helpful business info upfront and save time by posting answers to common questions. Even let customers answer questions, too.
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Whether you’re a restaurant, store, or service provider, your profile helps customers do business with you easily and directly with product inventory, ordering, bookings, quotes, and more.
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Share your best dishes and menu
Help customers discover what you serve by adding photos of your menu and best dishes.
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Be found for what you sell
Be found by automatically listing your in-store products for free, straight from your Business Profile.
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Offer your services
Show a list of your business services and provide online quotes, so that customers get the info that they need to choose you.
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Know how customers find your business
Discover what keywords people search to find you, and get insights on calls, reviews, bookings and more to understand how your business connects with customers.


“The customer's ability to find us is key. Our position on Maps shows them that we're actually on the river.”
Whittington's Tea Barge-Hill's Meadows, Reading

“Thanks to the story we tell in our Google listing, our customers know exactly what to expect from their dining experience.”
Belgrave Restaurant-St John’s Wood, London

“Google Business Profile reviews are key to our success, providing brand acknowledgement and giving customers the confidence to purchase.”
Stephen Einhorn-Islington, London

“Reviews on our Business Profile let customers know we're a quality business.”
Orhan Kaplan-Orhan London Tailoring
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Show the best of your business
Reach more customers in three simple steps, with your free Business Profile.
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Claim
Create a Business Profile, or manage an existing profile on Search and Maps
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Personalise
Add hours, photos and other details and get discovered by customers near you
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Manage
Share updates, respond to reviews and connect with customers on Google
Your questions, answered
Is a Business Profile on Google free?
Yes, it‘s free to create your Business Profile on Google. Create your profile at no cost, and you can manage your business from Google Search and Maps to start reaching more customers.
My business doesn’t have a shopfront. Can I still have a Business Profile?
Yes, you can have a profile if your business doesn’t have a physical address as long as you make in-person contact with customers. You can also have a profile if you’re a hybrid business that serves customers at your business address and visits or delivers directly to customers. You may also have a profile if you’re a service-area business that visits or delivers to customers directly, but doesn’t serve customers at its business address, like a plumber or cleaning service.
Learn how to claim and verify your profile if you’re a service-area business
Do I need to download an app to create and manage my profile?
You can use the Google Maps app to manage your Business Profile on your mobile device. On your desktop, you can manage directly from Google Search in the browser.
See all FAQs